Digital Content Specialist
Job Summary
Driving enhanced customer engagement, the full-time remote Digital Content Specialist will lead SEO and Generative Engine Optimization strategies while managing a team of content contractors to support website and campaign content across various business units.
Key responsibilities
- Support content development for key business campaigns and maintain editorial guidelines for consistency
- Manage a team of writing contractors, overseeing work assignments, deliverables, and quality assurance
- Lead enterprise SEO and GEO strategy, conducting audits and optimizing content for improved visibility and performance
Required qualifications
- 5-7 years of experience in content strategy, digital marketing, or SEO
- Proven experience managing external agencies or vendors
- MBA or equivalent experience
- Experience managing freelance or contract writers
- Hands-on proficiency with SEMrush and familiarity with technical SEO fundamentals
Complete Job Description
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