Digital Content Strategist

Job Summary

Data-driven and creative, the full-time Digital Content Strategist will assist in developing and executing a content strategy that aligns with marketing goals, focusing on planning, creating, and optimizing digital content across various platforms in a hybrid remote environment.

Key responsibilities

• Collaborate with the digital content manager to create and maintain a content strategy that meets audience needs and marketing objectives
• Develop and manage content and editorial calendars to ensure timely delivery of engaging content
• Analyze content performance and social media engagement to identify improvement areas and optimize strategies

Required qualifications

• Bachelor's degree in business administration, marketing, communications, or a related field, or 8 years of relevant experience
• Minimum of 5 years of experience in marketing and communications, preferably in healthcare
• Proficiency in content creation and management, including experience with CMS and social media management tools
• Practical experience analyzing data to drive content strategy and performance improvements
• Familiarity with multimedia content creation tools, such as Adobe Creative Suite