Digital Content Strategist

Job Summary

To drive awareness and engagement through upper funnel initiatives, the full-time remote Digital Content Strategist will plan, execute, and optimize digital content and media strategies while managing relationships with various media platforms and analyzing performance metrics.

Key responsibilities

• Plans and executes upper funnel digital content and media initiatives across assigned channels, including programmatic media and influencer partnerships
• Manages relationships with media platforms and external partners to ensure effective messaging and performance delivery
• Monitors and analyzes channel performance, providing insights and recommendations for ongoing optimization and testing

Required qualifications

• 5-7 years of relevant digital marketing experience focused on digital content distribution and media execution
• Hands-on experience with digital media platforms, including DSPs and influencer networks
• Strong understanding of full funnel digital marketing principles
• Proficiency in analytics and reporting tools such as Google Analytics and Tableau
• Proven ability to collaborate cross-functionally with various teams to execute integrated initiatives