Digital Content Strategy Manager

Job Summary

Leading the digital narrative strategy, the full-time Senior Manager, Digital Content Strategy will define content architecture and governance to enhance customer experiences across digital platforms while working remotely.

Key responsibilities

• Own the strategic framework for digital storytelling, translating business priorities into narrative frameworks and content models
• Define structured content models to improve discoverability and ensure content is modular and optimized for various digital experiences
• Establish editorial standards and governance to enhance content quality and consistency across ServiceNow's digital ecosystem

Required qualifications

• 10+ years of experience in digital content strategy, enterprise content programs, or editorial strategy for large-scale digital properties
• Demonstrated success in creating content governance, editorial standards, and content models
• Strong editorial instincts with a proven ability to improve clarity and elevate content quality
• Experience collaborating with cross-functional teams including Product Marketing, Brand, UX, and Engineering
• Expertise in using SEO and analytics to shape content strategy and improve performance