Digital Demand Generation Manager

Job Summary

Owning the high-intent inbound digital demand channels, the full-time Digital Demand Generation Manager will manage paid search campaigns, optimize lead scoring and qualification processes, and oversee lifecycle nurture programs in a fully remote environment.

Key Responsibilities

• Manage end-to-end paid search campaigns, including keyword strategy, ad copy, budget pacing, and ongoing optimization
• Build and refine a lead scoring model and oversee the qualification process for inbound leads
• Report on performance across the full funnel and continuously test and optimize campaigns and nurture programs

Required Qualifications

• 4-6+ years of experience in demand generation, growth, or performance marketing with hands-on experience in managing paid search campaigns
• Experience with CRM platforms (e.g., Salesforce) and web analytics tools (e.g., Google Analytics/GA4)
• Hands-on experience with a marketing automation platform, including building lifecycle/nurture campaigns
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Experience in cybersecurity, IT, or another technical B2B category is a plus