Digital Direct Marketing Manager

Job Summary

A company is looking for a Digital Direct Marketing Manager to lead data-driven marketing programs that enhance customer relationships and drive growth.

Key Responsibilities:

• Develop and execute digital direct marketing strategies aligned with business goals
• Lead multi-channel campaign planning and oversee marketing specialists
• Analyze campaign performance and optimize strategies based on data insights

Required Qualifications:

• Bachelor's degree in Marketing, Business, or Data Analytics
• 3+ years of digital marketing experience, with at least 2 years in a leadership role
• Proven success in developing data-driven marketing strategies
• Strong expertise in CRM and marketing automation
• Experience managing campaign lifecycles from concept to execution