Digital Engagement Analyst
Job Summary
Seeking a driven Digital Engagement Analyst for a contract position who will manage in-app engagement experiences, collaborating with cross-functional teams to design and optimize customer engagement initiatives while working onsite.
Key responsibilities
- Build, test, deploy, and optimize in-app campaigns using the Airship Engagement Platform
- Develop personalized engagement journeys to enhance onboarding, feature adoption, and customer education
- Monitor campaign performance and provide recommendations for future engagement strategies based on insights and results
Required qualifications
- Bachelor's Degree in Marketing, Communications, Information Technology, or a related field, or equivalent experience
- 1-3 years of experience with digital engagement or marketing technology platforms
- Experience with customer engagement platforms such as Airship, Braze, or Salesforce Marketing Cloud
- Strong writing skills and experience in content development for in-app messaging
- Familiarity with A/B testing and customer journey optimization strategies
Complete Job Description
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