Digital Engagement Specialist

Job Summary

Driving digital engagement for building products brands, the full-time remote Digital Engagement Representative will manage email, social media, and SMS campaigns to generate product interest and qualified sample requests while creating engaging content and tracking performance metrics.

Key responsibilities

• Execute comprehensive digital marketing campaigns across email, social media, and SMS for various brands
• Create and publish content independently while adapting brand voices for different campaigns
• Analyze engagement metrics to optimize campaigns and drive product sample requests

Required qualifications

• High school diploma or equivalent (e.g., GED) required
• 1-3 years of experience in email, social, or SMS marketing, with a preference for experience in building products or home improvement
• Familiarity with marketing tools such as HubSpot, Claude, and Notion
• Strong writing skills with the ability to adapt tone across multiple brands
• Data-driven mindset with the ability to manage multiple campaigns and priorities simultaneously