Digital Experience Director

Job Summary

A company is looking for a Director of Digital Experience to oversee the digital patient journey and enhance patient engagement through CRM strategies.

Key Responsibilities:

• Develop and implement a comprehensive CRM strategy using Salesforce Marketing Cloud and Salesforce CDP
• Optimize patient journeys through targeted marketing campaigns across multiple channels
• Lead and mentor a team of CRM professionals to foster a high-performance culture

Required Qualifications:

• 10+ years of experience in Digital Marketing, CRM, or Customer Experience management, preferably in healthcare
• Expert-level proficiency in Salesforce Marketing Cloud and Salesforce CDP
• Strong data analysis skills to drive insights and optimize campaigns
• Bachelor's degree in Business, Marketing, Communications, Healthcare Administration, or related field; MBA preferred
• Proven track record of leading successful CRM initiatives that enhance patient engagement and retention