Digital Experience Strategist

Job Summary

Seeking a Digital Experience Strategist to join the Web Experience team in a remote, full-time role, responsible for shaping the B2B website's architecture, personalization strategies, and performance measurement to enhance the digital journey for enterprise buyers.

Key responsibilities

• Define and maintain the experience architecture of the B2B marketing website, including site structure and navigation logic
• Design audience segmentation frameworks and dynamic content rules to create personalized user journeys
• Establish KPIs for experience quality and personalization effectiveness, translating analytics into actionable strategies

Required qualifications

• 5+ years of experience in digital experience strategy, UX strategy, or B2B web/demand generation roles
• Demonstrated experience in information architecture or site experience strategy at scale
• Hands-on experience with personalization or testing platforms (e.g., Adobe Target, Optimizely)
• Strong understanding of B2B buyer journeys and multi-stakeholder purchase dynamics
• Ability to communicate complex logic rules and content conditions to technical and non-technical audiences