Digital Fundraising Strategy Lead
Job Summary
Leading the strategy and execution of digital communications for peer-to-peer fundraising initiatives, the remote Digital Fundraising Strategy Lead will manage multi-channel campaigns, optimize performance through analytics, and collaborate with internal and external stakeholders to enhance engagement and donor retention.
Key responsibilities
- Lead the planning, development, and deployment of multi-channel digital campaigns supporting fundraising programs
- Oversee the creation and optimization of digital content across various platforms, ensuring alignment with organizational objectives
- Continuously analyze campaign performance and provide actionable insights to improve engagement and fundraising outcomes
Required qualifications
- Bachelor's degree or equivalent experience
- Minimum of three years of experience in digital marketing, fundraising, or campaign management, with a preference for 5-7 years
- Strong understanding of nonprofit and fundraising environments
- Proven ability to develop and execute strategic digital marketing plans
- Experience with Salesforce Marketing Cloud and Google Analytics
Complete Job Description
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