Digital Fundraising Strategy Lead

Job Summary

Leading the strategy and execution of digital communications for peer-to-peer fundraising initiatives, the full-time Digital Fundraising Strategy Lead will manage multi-channel campaigns, optimize performance through analytics, and collaborate with internal and external partners, all in a remote and flexible work environment.

Key responsibilities

• Develop and deploy multi-channel digital campaigns to support fundraising programs and events
• Oversee the creation of various digital content types, including email, social media, and paid media assets
• Analyze campaign performance metrics and provide actionable insights for continuous optimization

Required qualifications

• Bachelor's degree or equivalent experience
• Minimum of three years of experience in digital marketing or fundraising, with a preference for five to seven years
• Strong understanding of nonprofit and fundraising environments
• Demonstrated ability to execute strategic digital marketing plans
• Experience with analytics tools such as Google Analytics and Salesforce Marketing Cloud