Digital Fundraising Strategy Lead

Job Summary

Leading the strategy and execution of digital communications for peer-to-peer fundraising initiatives, the full-time Digital Fundraising Strategy Lead will develop compelling content across various channels, optimize campaign performance, and collaborate with internal and external stakeholders in a remote and flexible work environment.

Key responsibilities

• Lead the planning and deployment of multi-channel digital campaigns supporting fundraising programs
• Oversee the creation and optimization of digital content across email, SMS, social media, and paid media platforms
• Continuously analyze campaign performance and provide actionable insights for optimization and reporting

Required qualifications

• Bachelor's degree or equivalent experience
• Minimum of three years of related experience, with a preference for five to seven years in digital marketing or fundraising
• Strong understanding of nonprofit and fundraising environments
• Proven ability to develop and execute strategic digital marketing plans
• Experience with Salesforce Marketing Cloud and Google Analytics