Digital Fundraising Strategy Lead

Job Summary

Responsible for the strategy, creation, execution, and performance optimization of digital communications supporting peer-to-peer fundraising initiatives, the full-time Digital Fundraising Strategy Lead will work remotely to develop compelling digital content across various channels, manage digital campaigns, and leverage analytics to enhance engagement and fundraising outcomes.

Key responsibilities

• Lead the planning and execution of multi-channel digital campaigns for peer-to-peer fundraising programs and events
• Oversee the creation and optimization of digital content across email, SMS, social media, and paid media platforms
• Analyze campaign performance metrics and provide actionable insights to improve engagement and fundraising strategies

Required qualifications

• Bachelor's degree or equivalent experience
• Minimum of three years of experience in digital marketing, digital fundraising, or campaign management
• Strong understanding of nonprofit and fundraising environments
• Proven ability to develop and execute strategic digital marketing plans
• Experience with analytics tools such as Google Analytics and Salesforce Marketing Cloud