Digital Growth Analyst

Job Summary

A company is looking for a Digital Growth & Channel Performance Analyst.

Key Responsibilities

• Leverage dashboards and reports to track digital adoption, engagement, and funnel conversion metrics
• Analyze OAO and lending funnels to identify opportunities for improving completion and conversion rates
• Support measurement of campaign ROI and collaborate with Marketing and Operations to translate insights into actionable recommendations

Required Qualifications

• Bachelor's degree in analytics, data science, marketing, business, or related field
• 3-5 years of experience in digital analytics, performance marketing, or channel reporting
• Proficiency in data visualization tools (Power BI) and advanced Excel skills
• Familiarity with digital banking platforms and analytics tools (e.g., Alkami data, Google Analytics)
• Strong understanding of KPIs related to acquisition, activation, and retention