Digital Health Engagement VP

Job Summary

A company is looking for a VP, Digital Health Engagement & Retention.

Key Responsibilities

• Define and implement enterprise-wide consumer engagement strategies
• Own and optimize performance marketing KPIs related to member engagement
• Lead a high-performing team and collaborate across functions to align strategies

Required Qualifications

• Experience leading digital health programs with a large client/membership base
• Proven ownership of engagement and retention KPIs in a data-driven environment
• Experience integrating engagement strategies with clinical workflows
• Strong understanding of healthcare data ecosystems
• Demonstrated success in building experimentation frameworks