Digital Marketing Analyst

Job Summary

A company is looking for a Digital Marketing Analyst to assist in the planning, execution, and optimization of client accounts.

Key Responsibilities

• Manage social media Pay-Per-Click (PPC) campaigns
• Monitor campaign and website performance via analytic tools and provide actionable insights
• Develop web measurement strategies and reporting of key business metrics

Required Qualifications

• Bachelor's in Marketing, Business, Economics, Finance, or related field, required
• Experience in digital marketing or the automotive vertical desired
• 1+ years' experience with Google AdWords, a plus
• Proficiency in Microsoft Office, required
• Strong quantitative skills required to analyze and optimize campaign performance