Digital Marketing Analyst

Job Summary

A company is looking for a Digital Marketing Analyst to assist in planning, executing, and optimizing client accounts.

Key Responsibilities

• Manage social media Pay-Per-Click (PPC) campaigns
• Monitor campaign and website performance via analytic tools and provide actionable insights
• Develop web measurement strategies and create metrics and reports on marketing campaigns

Required Qualifications

• Bachelor's degree in Marketing, Business, Economics, Finance, or related field
• Experience in digital marketing or the automotive vertical is desired
• 1+ years' experience with Google AdWords is a plus
• Proficiency in Microsoft Office is required
• Strong quantitative skills to analyze and optimize campaign performance