Digital Marketing Analyst

Job Summary

A company is looking for an Analyst, Paid Media to develop, launch, optimize, and analyze paid media marketing initiatives.

Key Responsibilities:

• Lead paid media channel efforts, providing optimization recommendations and reporting
• Execute paid media initiatives and work closely with the analytics team to improve performance
• Define KPIs, conduct A/B testing, and communicate insights and findings to leadership

Required Qualifications:

• Bachelor's degree from a 4-year college, preferred
• 3-5 years of experience in digital marketing and paid media
• Experience with analytic platforms such as Google Ads, Microsoft Ads, and Google Analytics
• Experience in developing marketing plans and tracking campaign performance
• Agency experience and knowledge in the travel industry are a plus