Digital Marketing Analyst

Job Summary

A company is looking for a Global Digital Marketing Analyst (Fluency in Simplified Chinese).

Key Responsibilities

• Build, maintain, and optimize data-driven models to improve campaign performance and identify trends
• Translate model outputs into actionable insights and reporting for marketing and product teams
• Apply NLP and topic modeling to analyze digital consumer feedback and sentiment

Required Qualifications

• Bachelor's degree or equivalent
• 2-5 years of experience in data analytics, marketing analytics, data science, or a related field
• Strong understanding of statistical concepts and methods
• Proficient in Excel/Numbers and social metrics across key platforms
• Ability to read and analyze content in Simplified Chinese