Digital Marketing Analyst

Job Summary

Assisting in the planning, execution, and optimization of client accounts, the entry-level, full-time Digital Marketing Analyst will manage social media PPC campaigns, improve SEM campaign quality, and monitor digital trends while working remotely from the Continental U.S.

Key responsibilities:

• Manage social media Pay-Per-Click (PPC) campaigns and monitor campaign performance
• Improve quality of SEM campaigns through effective reporting and insights
• Develop web measurement strategies and provide actionable feedback to stakeholders

Required qualifications:

• Bachelor's degree in Marketing, Business, Economics, Finance, or a related field
• Experience in digital marketing or the automotive vertical is desired
• Proficiency in Microsoft Office is required
• 1+ years of experience with Google AdWords is a plus
• Strong quantitative skills to analyze and optimize campaign performance