Digital Marketing Analyst

Job Summary

As an entry-level Digital Marketing Analyst, this full-time salaried position will assist in the planning, execution, and optimization of client accounts remotely, focusing on managing social media Pay-Per-Click (PPC) campaigns and improving search engine marketing (SEM) quality.

Key responsibilities:

• Manage social media Pay-Per-Click (PPC) campaigns and monitor campaign performance
• Develop web measurement strategies and report on key business metrics to support business objectives
• Analyze digital trends and provide actionable insights to enhance marketing campaigns

Required qualifications:

• Bachelor's degree in Marketing, Business, Economics, Finance, or a related field
• Experience in digital marketing or the automotive vertical is desired
• Proficiency in Microsoft Office and strong quantitative skills for campaign analysis
• Ability to work cross-functionally with client services teams
• Passion for digital marketing and creative problem-solving skills