Digital Marketing Analyst

Job Summary

Passionate about digital marketing and technology, the entry-level Digital Marketing Analyst will work remotely in a full-time salaried role, assisting in the planning, execution, and optimization of client accounts while managing social media PPC campaigns and monitoring digital trends.

Key responsibilities:

• Manage social media Pay-Per-Click (PPC) campaigns and improve the quality of SEM campaigns
• Monitor campaign and website performance using analytic tools, providing actionable insights to stakeholders
• Develop web measurement strategies and regularly report on key business metrics

Required qualifications:

• Bachelor's degree in Marketing, Business, Economics, Finance, or a related field
• Experience in digital marketing or the automotive vertical is desired
• Proficiency in Microsoft Office and strong quantitative skills for campaign analysis
• Ability to work cross-functionally with client services teams
• 1+ years' experience with Google AdWords is a plus