Digital Marketing Analyst

Job Summary

Passionate about digital marketing and technology, the entry-level Digital Marketing Analyst will assist in planning, executing, and optimizing client accounts remotely while managing social media Pay-Per-Click (PPC) campaigns and providing actionable insights to enhance marketing efforts.

Key responsibilities:

• Manage social media Pay-Per-Click (PPC) campaigns and improve SEM campaign quality
• Monitor digital trends and campaign performance, providing feedback and insights to stakeholders
• Develop web measurement strategies and maintain metrics and reports on marketing campaigns

Required qualifications:

• Bachelor's degree in Marketing, Business, Economics, Finance, or a related field
• Experience in digital marketing or the automotive vertical is desired
• Proficiency in Microsoft Office and strong quantitative skills for campaign analysis
• Ability to work cross-functionally with client services teams
• 1+ years' experience with Google AdWords is a plus