Digital Marketing Analyst

Job Summary

To support influencer marketing initiatives, the full-time remote Digital Marketing Analyst will manage campaign tracking, analyze data for client reporting, and execute paid social campaigns across platforms like TikTok and Instagram.

Key responsibilities:

• Conduct data cleaning and analysis to support client reporting and customize dashboards for program-specific KPIs
• Develop and execute paid social strategies in collaboration with account management and optimize campaigns for performance
• Assist in creating new methodologies and publishing industry insights to enhance program efficacy

Required qualifications:

• 3 to 5 years of relevant work experience in agencies or in-house marketing roles
• Strong strategic and analytical background with advanced skills in Google Sheets/Excel
• Proven experience in data analysis and the ability to derive insights from complex datasets
• Familiarity with social media marketing KPIs and media buying processes
• Effective communication skills, particularly in cross-functional team settings