Digital Marketing Analytics Consultant

Job Summary

To support a global consumer products organization, the contract Digital Marketing Analytics Consultant will lead website measurement and analytics strategy, focusing on digital advertising measurement, customer journeys, and performance optimization, with remote flexibility for candidates in North Carolina.

Key responsibilities

• Lead the implementation and maintenance of website tracking and measurement plans, including tagging strategies and event-tracking frameworks
• Collaborate with technology and agency teams to implement analytics requirements for website enhancements and campaigns
• Build and maintain executive dashboards and reports measuring traffic, engagement, and digital marketing performance

Required qualifications

• 3+ years of experience in website analytics or digital marketing analytics
• Hands-on experience with Google Analytics 4 and Google Tag Manager, preferably in an e-commerce context
• Experience analyzing paid media, SEO, SEM, and conversion tracking across major advertising platforms
• Proficiency with Excel and dashboard tools like Power BI or Tableau; familiarity with SQL is preferred
• Familiarity with Adobe Commerce, Magento, or similar e-commerce platforms is highly preferred