Digital Marketing Analytics Director

Job Summary

A company is looking for a Director of Digital Marketing Analytics.

Key Responsibilities

• Oversee analysis of digital marketing performance across various channels, focusing on campaign effectiveness and user behavior
• Develop and execute a comprehensive analytics roadmap aligned with marketing strategy and business goals
• Lead A/B testing initiatives and deliver strategic recommendations to optimize campaigns and improve customer experiences

Required Qualifications

• Bachelor's degree in business management, Finance, Marketing, or a related field
• 4+ years of hands-on experience using analytics to drive business performance, particularly in digital marketing
• 7+ years of relevant experience within the hospitality, travel, or entertainment industry is preferred
• Proficiency in SQL, Python, and Azure Databricks, with experience in digital analytics tools like Adobe Analytics and Google Analytics
• Deep understanding of marketing principles, performance strategy, and attribution modeling