Digital Marketing Analytics Lead

Job Summary

A company is looking for a Digital Marketing Analytics Lead to drive insight, strategy, and decision-making across its eCommerce business.

Key Responsibilities

• Serve as a strategic analytics partner to marketing leadership, influencing decisions that drive revenue growth and profitability
• Own marketing analytics end-to-end, from data extraction and validation to insight generation and executive-level recommendations
• Create insight-first dashboards and reports in Power BI that highlight trends, risks, and opportunities

Required Qualifications

• Bachelor's degree in Math, Marketing, Statistics, Computer Science, Finance, Economics, Data Science, or a related field
• 3-5 years of experience analyzing eCommerce and digital marketing performance with a track record of impactful recommendations
• Strong SQL skills for data extraction and manipulation
• Advanced experience with Power BI or Tableau for building dashboards
• Ability to communicate insights clearly to senior business leaders