Digital Marketing Associate

Job Summary

A company is looking for an Associate Digital Marketer to manage and optimize CRM programs and support digital marketing initiatives.

Key Responsibilities

• Oversee and manage CRM programs, including campaign execution and automated flows
• Develop engaging content for digital platforms such as email, SMS, web, and social media
• Track and analyze campaign performance, providing insights for continuous improvement

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience
• Knowledge of the bike and outdoor industries is a plus
• Familiarity with CRM platforms such as Klaviyo
• Proficiency in Google Analytics for tracking and reporting
• Understanding of front-end UX and its impact on user engagement