Digital Marketing Associate

Job Summary

A company is looking for a Digital Marketing Associate to assist in developing and executing omnichannel digital strategies targeting physicians and patients.

Key Responsibilities

• Execute and optimize digital marketing campaigns across various channels to drive engagement and conversion
• Lead campaign development and reporting within marketing automation platforms
• Enhance website design and performance metrics in collaboration with IT and design teams

Required Qualifications

• Bachelor's degree in Marketing, Communications, Life Science, or related field; advanced degree preferred
• 3-6+ years of digital marketing experience in diagnostics, life sciences, healthcare, or biotechnology
• Proven experience executing omnichannel campaigns targeting healthcare providers and patients
• Hands-on experience with website management and SEO
• Proficiency in Salesforce Marketing Cloud or equivalent marketing automation platforms