Digital Marketing Channels Manager

Job Summary

A company is looking for a Manager, Digital Marketing Channels who will lead digital marketing strategies and campaigns.

Key Responsibilities

• Lead the strategy, execution, and optimization of digital marketing channels (SMS, Paid Media, and Email) for customer acquisition and retention
• Launch the SMS channel by identifying use cases, developing content strategies, and integrating data/technology
• Establish KPIs and metrics to monitor channel success, utilizing analytics for campaign performance and optimization

Required Qualifications

• High School diploma or GED required; advanced degrees preferred
• 5+ years of experience managing B2C and B2B multi-channel digital marketing programs
• Minimum 2 years' experience with Marketing Technology platforms such as Salesforce Marketing Cloud and Google Ads
• Experience in Finance/Banking-related positions preferred
• Strong analytical background in developing data-driven marketing campaigns and understanding channel operations