Digital Marketing Consultant

Job Summary

Digital Marketing Consultant is a full-time position focused on developing and executing digital marketing campaigns for the pharmaceutical segment, utilizing automation and analytics to drive performance and optimize customer engagement.

Key Responsibilities

• Design and optimize automated email campaigns and customer journeys using Salesforce Marketing Cloud
• Analyze campaign performance and provide actionable recommendations for improvement
• Manage vendor relationships and collaborate with cross-functional teams to support digital marketing initiatives

Required Qualifications

• Bachelor's degree in a related field or equivalent work experience
• 3+ years of experience in digital marketing, preferably with a focus on technical execution
• Proven experience with enterprise marketing automation platforms
• Proficiency in Salesforce Marketing Cloud and HTML/CSS
• Experience with analytics tools for data interpretation and reporting