Digital Marketing Consultant

Job Summary

Working remotely full-time, the Digital Marketing Consultant will support digital campaigns for pharmaceutical segment businesses by developing and executing data-driven marketing strategies, managing email campaigns, and analyzing performance metrics.

Key responsibilities

• Recommend and execute campaign strategies across digital channels to meet business objectives
• Design and optimize automated email campaigns and customer journeys using Salesforce Marketing Cloud
• Analyze campaign performance and provide actionable recommendations for optimization based on data insights

Required qualifications

• Bachelor's degree in a related field or equivalent work experience preferred
• 3+ years of experience in digital marketing, with a strong focus on technical execution
• Proven experience with enterprise marketing automation platforms, particularly Salesforce Marketing Cloud
• Strong analytical skills to interpret complex data sets and report on digital marketing metrics
• Proficiency in HTML/CSS for email and web content editing