Digital Marketing Consultant
Job Summary
To support digital campaigns for pharmaceutical segment businesses, the full-time Digital Marketing Consultant will manage campaign execution, develop automated email strategies, and leverage analytics to optimize performance while working remotely with a requirement to be onsite one day a week.
Key responsibilities
- Understand business objectives and recommend tactical approaches for digital campaigns across various channels
- Design, build, and optimize automated email campaigns and customer journeys using Salesforce Marketing Cloud
- Analyze campaign performance and provide actionable recommendations for optimization based on data insights
Required qualifications
- Bachelor's degree in a related field or equivalent work experience preferred
- 3+ years of experience in digital marketing, with a strong focus on technical execution and optimization
- Proven experience with enterprise marketing automation platforms, particularly in executing email communications
- Proficiency in Salesforce Marketing Cloud and/or Account Engagement (Pardot)
- Experience with AEO/SEO tools and a solid understanding of data privacy regulations impacting digital marketing
Complete Job Description
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