Digital Marketing Director

Job Summary

A company is looking for a Digital Marketing Director to oversee its digital marketing strategy for growth.

Key Responsibilities

• Lead the digital marketing strategy, focusing on improving the digital consumer experience and patient conversion journey
• Manage the Hubspot platform and oversee the digital marketing manager to achieve engagement and retention goals
• Oversee website maintenance and digital property management, ensuring accurate branding and service representation

Required Qualifications

• Degree in Marketing, Advertising, Communications, or related field
• Minimum 7-10+ years of relevant professional experience
• 5-7+ years of Hubspot experience
• Excellent understanding of PPC and organic search concepts
• Knowledge of basic HTML and CSS for website and email