Digital Marketing Director

Job Summary

To enhance brand visibility and revenue, the full-time Digital Marketing Director will develop and execute a comprehensive digital marketing strategy, overseeing all digital touchpoints including website management, SEO/SEM, and e-commerce, while managing a team and collaborating with cross-functional partners in a remote setting.

Key responsibilities:

• Serve as the primary strategist for digital marketing initiatives, establishing KPIs and measurement frameworks across channels
• Oversee paid media strategy and performance, guiding teams on segmentation, testing frameworks, and conversion tracking
• Lead e-commerce analytics and conversion rate optimization, including user behavior tracking and checkout optimization

Required qualifications:

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field
• 5+ years of digital marketing experience, with at least 3 years in a leadership role
• Cannabis industry experience preferred
• Advanced proficiency in Google Analytics 4, Google Tag Manager, Meta Business Manager, and Google Ads
• Deep understanding of digital marketing channels including SEO, SEM, and paid social