Digital Marketing Director

Job Summary

Owning the digital strategy, the full-time remote Digital Marketing Director will lead a team to drive demand creation and capture through effective paid media, website optimization, and digital campaign execution.

Key responsibilities

• Define and oversee the overall digital marketing strategy, aligning it with company goals
• Manage the paid media budget and ensure efficient investment tied to pipeline growth
• Direct website strategy and optimization efforts to enhance conversion rates

Required qualifications

• 8+ years of experience in digital marketing with progressive leadership roles
• Proven experience in managing digital strategy for demand creation and capture
• Direct experience with managing paid media budgets and optimizing return on ad spend
• Experience in overseeing website strategy and conversion rate optimization
• Bachelor's degree or equivalent professional experience