Digital Marketing Lead

Job Summary

Digital Marketing Lead, responsible for managing digital media and marketing functions in a full-time role, focusing on content strategy, social media, and paid campaigns to enhance brand presence and engagement.

Key Responsibilities

• Develop and implement a comprehensive content strategy across various digital channels
• Plan and execute paid media campaigns to increase brand awareness and support key business opportunities
• Track and analyze performance metrics to inform strategy and report findings to senior leadership

Required Qualifications

• 3-7 years of experience in digital marketing
• Experience with ABM campaigns and paid social marketing
• Familiarity with the government contracting or defense technology sectors
• Proficiency in HubSpot and Google Analytics
• Experience with WordPress and strong organizational skills