Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager to drive day-to-day execution across inbound media channels.

Key Responsibilities

• Execute and optimize inbound media programs across key channels, including SEM, paid social, and display
• Manage tactical campaign elements such as audience targeting, ad creation, budget pacing, and performance reporting
• Support ABM activation and coordinate with agencies for trade media program execution and reporting

Required Qualifications

• 3-5+ years of experience in Paid Media or Demand Generation in a B2B environment
• Bachelor's Degree in Marketing, Communications, Business, or a Life Science field
• Experience managing agency partners or working within an agency for corporate clients
• Advanced proficiency in Google Ads and LinkedIn Campaign Manager
• Strong knowledge of HubSpot and Google Analytics, including UTM frameworks