Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager.

Key Responsibilities:

• Lead the development, planning, and execution of targeted marketing strategies, with an emphasis on paid search
• Test, design, and implement innovative marketing campaigns across digital platforms to diversify the channel mix
• Foster a culture of rapid experimentation and continuous improvement within the marketing team

Required Qualifications:

• Bachelor's degree required
• Minimum of 4+ years of marketing experience
• Proficiency in SEM, Display, Facebook, and other digital advertising mediums
• Proven experience in B2C lead generation working across multiple channels
• Depth of experience initiating and driving strategic, cross-functional programs to completion