Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager to lead digital campaign execution and optimization across various channels.

Key Responsibilities:

• Plan, launch, and manage multi-channel digital campaigns while optimizing ad performance and conversion
• Drive qualified traffic and improve lead nurturing and conversion through digital programs
• Own SEO/SEM strategy and collaborate with teams to enhance website performance and user experience

Qualifications:

• 4-6 years of experience in digital marketing or demand generation, preferably in B2B tech or SaaS
• Strong expertise in managing paid media channels and marketing automation platforms
• Proficiency in web analytics tools and A/B testing platforms
• Solid understanding of B2B buyer journeys and content alignment
• Bachelor's degree in Marketing, Business, or related field