Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager to lead digital marketing initiatives focused on B2B demand generation.

Key Responsibilities

• Manage and optimize paid media campaigns across various platforms
• Develop and execute a comprehensive yearly paid media plan, including budget modeling and performance tracking
• Lead organic digital initiatives, including SEO and content distribution, while collaborating with cross-functional teams

Required Qualifications

• 5+ years of experience in digital marketing or growth marketing, preferably in a B2B SaaS environment
• Proven success in managing multi-channel paid campaigns and driving measurable revenue outcomes
• Expert-level proficiency with analytics tools such as Google Analytics and Tableau
• Hands-on experience with HubSpot and Salesforce for campaign execution
• Demonstrated success in developing and executing ABM strategies