Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager, Member Acquisition and Engagement.

Key Responsibilities:

• Own and evolve lifecycle strategies for member acquisition and engagement across various channels
• Design and execute A/B tests to optimize campaign performance and translate insights into actionable recommendations
• Collaborate with cross-functional teams to align goals and identify new engagement opportunities

Required Qualifications:

• 5+ years of experience in digital or lifecycle marketing, preferably in B2C or B2B2C environments
• Proven success in leading full-funnel campaigns across multiple digital channels
• Hands-on experience with Salesforce Marketing Cloud or similar platforms
• Strong project management skills and ability to prioritize in a fast-paced environment
• Analytical mindset to interpret performance data for campaign improvement