Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager to oversee digital strategy and execution at the Business Unit level.

Key Responsibilities

• Lead cross-functional collaboration with product, sales, and marketing teams to align digital strategies with business objectives
• Analyze digital performance metrics and provide insights to stakeholders to enhance marketing effectiveness
• Oversee website optimization and drive digital results based on established marketing goals

Required Qualifications

• 5+ years of experience in digital marketing managing enterprise-level paid media campaigns in B2B settings
• Extensive experience in digital strategy across paid and organic channels, particularly Google and LinkedIn
• Proficiency in tools such as Salesforce, Google Analytics, and Google Ads
• Experience in campaign analysis and data-driven decision-making
• Ability to collaborate with senior leadership to align digital strategies with business goals