Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager to plan, execute, and optimize digital marketing programs across channels.

Key Responsibilities

• Build and manage email marketing campaigns, including lifecycle and automated journeys
• Oversee paid media budgets, optimize retargeting programs, and explore new advertising channels
• Define KPIs, analyze performance metrics, and collaborate cross-functionally for campaign execution

Required Qualifications

• Experience in digital marketing focusing on demand generation and full-funnel optimization
• Proven track record in managing email and paid social campaigns and their budgets
• Expertise in HubSpot, LinkedIn Campaign Manager, Google Ads, GA4, and GTM
• Strong background in A/B testing and landing page optimization
• Knowledge of GDPR/CCPA and audience research methodologies