Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager to lead their marketing initiatives.

Key Responsibilities

• Design, build, and optimize integrated email marketing campaigns targeting a B2B audience
• Manage social media marketing and content initiatives across various platforms
• Execute paid media campaigns to achieve measurable ROI and lead generation goals

Qualifications

• Minimum 5 years of experience in digital marketing with a focus on email and social media marketing
• Hands-on expertise with marketing automation platforms like HubSpot, Mailchimp, or Marketo
• Proficient in CRM segmentation and A/B testing tools such as Optimizly and Hotjar
• Skilled in social media management and automation tools including MeetAlfred
• Strong analytical skills with a data-driven approach to campaign optimization