Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager to optimize the digital funnel and drive conversion through data-driven experimentation.

Key Responsibilities

• Own and optimize conversion across the digital funnel from visitor to customer
• Design and execute A/B and multivariate tests across various digital touchpoints
• Collaborate with cross-functional teams to align digital experiences with revenue goals

Required Qualifications

• Experience in conversion rate optimization and experimentation in a B2B or SaaS environment
• Proven track record of delivering measurable improvements in funnel conversion
• Experience designing and executing A/B tests across digital channels
• Ability to use data and analytics to guide decision-making
• Experience building structured experimentation programs