Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager specializing in SEM/Paid Media.

Key Responsibilities

• Develop and execute full-funnel SEM and paid media strategies to enhance pipeline and efficiency metrics
• Launch and scale programs across various paid channels while optimizing campaigns for conversion rates
• Manage budgets, forecasting, and compliance with platform policies and internal controls

Required Qualifications

• 4-6+ years of experience in SEM and paid media with measurable impact on pipeline and revenue
• Expertise in Google Ads, Microsoft Ads, LinkedIn Ads, and paid social platforms
• Strong foundation in measurement tools such as GA4, GTM, and Salesforce reporting
• Experience with conversion tracking and lead-to-revenue measurement
• Highly organized with a strong analytical mindset and financial acumen