Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager to lead the global strategy and execution for paid media.

Key Responsibilities

• Develop and lead a comprehensive paid media strategy aligned with business objectives and audience segmentation
• Manage and execute paid media campaigns, overseeing both in-house efforts and external agency partnerships
• Define and track KPIs for paid media performance, optimizing based on data and industry trends

Required Qualifications

• 7-8 years of experience in digital marketing with proven hands-on experience managing multi-channel paid media campaigns
• Experience in B2B technology, particularly in data infrastructure, AI, and cybersecurity markets
• Strong knowledge of attribution models and analytics tools, with proficiency in Excel and preferred experience in Adobe Analytics
• Expertise in ad platforms including Google, LinkedIn, Meta, and programmatic display channels
• Innovative mindset with strong project management skills to deliver measurable results tied to pipeline metrics