Digital Marketing Manager

Job Summary

A company is looking for a Digital Direct Marketing Manager to lead data-driven marketing programs that enhance customer relationships and drive growth.

Key Responsibilities:

• Develop and execute digital direct marketing strategies for customer acquisition, engagement, and retention
• Lead multi-channel campaign planning and execution across various platforms
• Analyze campaign performance and customer data to optimize marketing effectiveness

Required Qualifications:

• Bachelor's degree in Marketing, Business, or Data Analytics
• 3+ years of digital marketing experience, with at least 2 years in a leadership role
• Proven success in developing direct-to-customer marketing strategies
• Strong expertise in CRM and marketing automation
• Experience managing campaign lifecycles and analyzing complex datasets